October 27, 2021

Facebook’s Ray-Ban Smart Glasses may have just hit a wall in Europe

Facebook's Ray-Ban Smart Glasses may have just hit a wall in Europe


Facebook’s Ray-Ban glasses have been flagged by the leading data protection authorities in Europe and could face delays, bans, changes or even fines.

Ray-Ban stories Facebook‘s first serious attempt to massively introduce smart glasses worldwide has been reported by data protection authorities in Europe. Ray-Ban Stories was launched in early September and sold for $ 299. Mark Zuckerberg described the Ray-Ban glasses as “Milestone on the way“To augmented reality AR glasses, with the indication that they are an important part of the metaverse future of Facebook.

Ray-Ban Stories can be purchased in the US, Canada, UK, Ireland, Italy and Australia. Besides the relatively low price, one of the main selling points is the design that makes them look like normal glasses. In reality, the glasses don’t have AR capabilities, but they can be used to take pictures or videos for social media, as well as to receive calls and listen to music.


Related: Ray-Ban Stories vs. Spectacles 3: Are Facebook or Snapchat Glasses Best?

The Irish Data Protection Commission (DPC) and the Italian Data Protection Authority Garante have now flagged Facebook’s Ray-Ban sunglasses. Both regulators are concerned about how the glasses will warn others when they are taking a video or taking a picture. The Irish DPC said the Ray-Ban Facebook glasses are a “vvery small indicator light“And that neither Facebook nor Ray-Ban have carried out extensive field tests to ensure that the little light is a”effective means of termination. ”The DPC and the Guarantor are also putting pressure on Facebook by asking the company to demonstrate and confirm that the light meets the requirements. In addition, Facebook needs to run an information campaign to make the public aware of how the glasses work.

Facebook’s story with the DPC

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Facebook knows firsthand what the consequences of getting on the wrong side of European regulators. Facebook’s face-tagging feature, its dating service, and WhatsApp have faced either delays, bans, restrictions, changes, or heavy fines. For example, the DPC recently fined WhatsApp a record $ 267 million in Ireland. The relationship between DPC and Facebook took center stage in 2013 when Maximilian Schrems sued Facebook for data breaches and the transfer of personal data to the US National Security Agency (NSA). The Schrems-DPC-Facebook drama ended in the High Court of the European Union with the court ruling that Facebook could not transfer data from Europe to the USA. Facebook denied the decision again, but lost in May of this year.

The DPC appears to have been keeping an eye on Facebook’s privacy and data operations in the EU with numerous ongoing investigations. As a result, the waning of Facebook’s Ray-Ban glasses shouldn’t be underestimated. Before the metaverse of Facebook and Zuckerberg can become a reality, products like the new Ray-Ban data glasses must guarantee robust data protection and protection.

Next: Report: Facebook knew Instagram was a poisonous hell landscape for teenagers, did nothing

Source: Data Protection Commission

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