Published: October 12, 2021
Former Hallmark CEO Bill Abbott introduces the GAC family to create healthy original content
From Movieguide® employees
Former Hallmark CEO Bill Abbott will now compete with his former company for family-friendly content using the latest GAC Media network channels.
Hallmark fans may face a tough decision: stick with Hallmark or follow Abbott to GAC Family and GAC Living.
Next TV reported that GAC Media became the GAC family on September 27th and contained the tagline “Stories Well Told”.
Abbott, who helped Hallmark grow its streaming content and become one of the most popular family-friendly channels out there, left the company in January 2020 after the company came under fire after a gay marriage commercial.
“At GAC, we focus on building strong brands, compelling programming, and a consistent family-friendly viewing experience across multiple genres,” said Abbott. “The introduction of GAC Family and GAC Living is the next phase of our strategy to empower the company’s portfolio with networks that deliver on the promise of safe, fun storytelling that enriches life.”
GAC Media also acquired RideTV, which became GAC Living, with healthy content typical of the country.
GAC reportedly confirmed that their new channels “look like a page from the Hallmark Channel Playbook under Abbott”.
Abbott, through GAC Media, plans to produce family-friendly series and films about “American culture, lifestyle and heritage.”
Movieguide® has rated most of Hallmark’s content as healthy and uplifting. In recent years, however, the company has added mainstream media LGBTQ + agendas to its content.
Movieguide® previously reported:
After considerable pressure from the liberal agenda, Hallmark will be releasing its first Christmas film with a gay story this weekend, November 22nd.
The film THE CHRISTMAS HOUSE shows Jonathan Bennett from MEAN GIRLS as a gay man who is called home by his parents in time for the holidays. The plot will reportedly focus on Bennett’s character and his husband’s journey to adopt a child.
While the actors hail the film as “progress,” the reality is that storylines like this alienate one of Hallmark’s largest and most passionate audiences: Christian Conservatives.
Prior to this year, the station was running wholesome storyline films that often included strong biblical worldviews, mentions of Jesus and the birth of Christ, and Christmas carols that remind us of the reason for the season. The audience could count on a formulaic feel-good act that was safe for families.
It is unfortunate that Hallmark felt bullied by gay interest groups to include plot points that appease the lesbian, gay, bisexual, transgender and queer communities.